Privacy Policy
Last updated: 28 December 2025
1. Introduction
Carfero ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website carfero.com and use our vehicle valuation and purchasing services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
2. Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Request a vehicle valuation
- Contact us via email, phone, or our website
- Accept an offer to sell your vehicle
- Subscribe to our communications
This information may include:
- Name and contact details (email address, phone number)
- Vehicle registration number and details
- Address for vehicle collection
- Bank details for payment processing
- Identification documents required for vehicle sale
Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device, including your IP address, browser type, operating system, access times, and the pages you have viewed. This information is used to improve our website and services.
3. How We Use Your Information
We use the information we collect to:
- Provide vehicle valuations and process vehicle purchases
- Communicate with you about your enquiry or sale
- Arrange vehicle collection and payment
- Comply with legal obligations (including DVLA notifications)
- Improve our website and services
- Send marketing communications (with your consent)
- Detect and prevent fraud
4. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases:
- Contract: Processing necessary to perform our contract with you (vehicle purchase)
- Legal obligation: Processing required to comply with legal requirements
- Legitimate interests: Processing for our legitimate business interests, such as improving our services
- Consent: Where you have given us consent for specific purposes, such as marketing
5. Information Sharing
We may share your information with:
- Vehicle data providers (to verify vehicle details)
- Payment processors (to facilitate secure payments)
- Logistics partners (for vehicle collection)
- Professional advisers (legal, accounting)
- Government bodies (DVLA, HMRC as required by law)
We do not sell your personal information to third parties.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. For completed vehicle sales, we retain records for a minimum of 6 years for legal and accounting purposes.
7. Your Rights
Under UK GDPR, you have the following rights:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data (subject to legal requirements)
- Restriction: Request restriction of processing
- Portability: Request transfer of your data
- Objection: Object to certain processing activities
- Withdraw consent: Where processing is based on consent
To exercise these rights, please contact us at hello@carfero.com.
8. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use essential cookies for website functionality and analytics cookies to understand how visitors use our site. You can control cookie settings through your browser preferences.
9. Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this privacy policy periodically.
11. Contact Us
If you have questions about this privacy policy or our data practices, please contact us:
Email: hello@carfero.com
Phone: 0800 123 4567
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.